MG announces its new brand positioning
“My Glamour”, MG brand night
Themed My Glamour, MG brand night ceremony was held at Shanghai Postal Museum, a classic example of UK architecture, on April 11. All MG vehicles fully displayed their British style and UK Design, as well as high performance and brand new technologies at the ceremony. They perfectly explained the essence of the brand—My Glamour. The famous UK international movie star Benedict Cumberbatch who also is the representative of MG GS, a high-performance mid-range SUV, was present at the ceremony. Cumberbatch shared his experience of going from zero to 100 km/h in eight seconds when trying MG GS. Tan Weiwei, a Chinese queen of rock and roll, made the night a splendid one by offering her flexible and dramatic singing.
Carma Elliot, culture and education minister of the British Embassy, announced that MG GS was designated as the only official vehicle for the China-UK year of culture exchange. Elliot said that both sides will work together to boost China-UK culture exchanges and help more people experience the charm of UK vehicles.
Wang Xiaoqiu (L), general manager of SAIC Passenger Vehicle Co., and Carma Elliot, culture and education minister of the British Embassy.
New brand positioning, and high-performance product creates unique charm.
MG is always one step ahead and dances with the classic. Its charm never loses color. At the brand night, MG announced its new brand position and slogan “My Glamour”. It will rely on its UK genes and continue to develop unique character and style that moves with the times.
Every industry has a groundbreaker, and every era has a forerunner in fashion. MG is one of them. The brand has gone through being born to becoming popular, to sedimentation and back to being reborn. It has continuously created glory and developed legendary models, such as the MGB. The brand has continued to break records at various arenas, such as the British Touring Car Championship.
Standing the test of time for 91 years, the UK-born auto brand now radiates in China. The MG GS became a model of mid-range high-performance SUV for going from zero to 100 kph in eight seconds. The young and dynamic design, surging powertrain and fun driving experiences have earned the brand many Chinese consumers.
In future, MG will form a brand new product matrix to achieve further breakthroughs. The brand will look into the needs of younger Chinese consumers for cars to precisely upgrade its product performance. It will continue to launch high-performance vehicles featuring original UK design and brand new and efficient SAIC powertrains. At the same time, the brand will create fun in the personalized entertainment system and car networking application. It will strive to enable consumers to feel confidence and passion towards life in driving.
In addition, MG will also develop refitting culture and launch a refitting brand when the time is right. It will develop and design its own refitting or tailored parts, carry out annual MG track experiences and join competitions at home and abroad, so consumers will have a better understanding of the brand’s unique charm.
Celebrities experience MG GS with UK-style design and racing genes
Great performance, look and value have become labels of the MG GS, which can go from zero to 100 kph in eight seconds. The vehicle has grabbed media and expert attention and its strength has been proved again and again on professional field tests.
Many celebrities, including Li Ai, a fashion icon; Li Dongxue and Yuan Hong, both TV stars and singer Tan Weiwei, joined the speed acceleration match on April 11.
British actor Benedict Cumberbatch was appointed the representative of MG and was overwhelmed by the racing experience in MG GS during his first visit to China. At the ceremony, MG released a publicity film featuring Cumberbatch driving the MG GS to solve crimes. The film made the vehicle a perfect partner for the onscreen detective and was filled with exciting plots and wisdom.
Benedict CumberbatchOne should discover and feel things when youth is around. Let MG kick off your extraordinary journey, offer you fun in driving and showcase your charm.